Tyler Paige¶

Design Roadkill is what Jess Kuronen and I call mid-progress moments of "wow that's cool, but the client will never go for it." I've been collecting them and they usually end up developing into full-fledged design concepts, even if it takes years.

Jess Kuronen and I built a site for Todd Oldham’s return to fashion. The site features Todd’s signature whimsy and love for color. There’s also a ton of weird videos for practically every product, which to us feels novel for an e-commerce website.

Jess and I are happy with the site’s color scheme picker, like it’s 2005. We think about it like the poetics of getting dressed up.

Recently I have been teaching at Pratt and at Rutgers. I’ve been collecting my teaching materials—sometimes tutorials, sometimes emotional workshops, sometimes art assignment—to a portal I’m calling “The Center for Dizziness and Balance.”

The throughline between my teaching and my creative practice is to find useful disorientations: misheard phrases that spark interest; quick glances at the clock when a second feels strangely longer; sudden vividness when a truism feels deep. Therefore, the name here is taken from a rehabilitation center seen driving 65mph down the Garden State Parkway—the center between dizziness and balance.

For Valentine’s Day, I wrote about how in love I was. It’s a text format I’m fiddling with: text that’s on display but reticent to let you in.

It’s been a decade since the 2008 Financial Crisis, but risk hasn’t disappeared — it has simply migrated elsewhere. I loved this collaboration with the amazing Jessica Kuronen and Gabriel Gianordoli to tell this expansive story in bite-sized factoids.